For two years, I worked at axolot Werbeagentur, primarily creating social media graphics for the piercing studio "Power Piercing" — spanning campaign visuals, educational content, viral formats, and 3D product animation.
Campaigns & Promotion
Concept and execution of a recurring campaign series ('1+1 Free Piercing') with consistent brand presence across seasonally changing motifs, color palettes, and pointed copy — from initial idea through scaling across multiple formats.
Educational/Info ContenT
Concept and design of swipe-carousel posts for piercing education (e.g. jewelry types, aftercare, complications), translating specialized knowledge into clearly structured, easily digestible formats — built on a consistent visual system with a recognizable color palette and 3D illustration.
Viral/Social
Adaptation of viral meme formats and current social media trends (e.g. 'Girl Math,' comparison memes, wordplay visuals) to the piercing context — through pointed text-image combinations that sharpen each trend into a purchase motive.
3D Animation
Concept and production of 3D product animations (using Blender, among other tools) — ranging from showcase videos of individual jewelry pieces to combination videos that walk through different jewelry options for a piercing setup, visually supporting product selection.
